Clients: things you need for a site launch

The following is a general list of questions that can be updated towards what client’s need to do to help people launch their site on time and without any problems.

Decisions need to be made well in advance when it comes to launching a site, and this article covers just some of the most important things to consider when it comes to getting your new site online. These aren’t things to leave until the last possible minute, and should all be dealt with well in advance to launch.


Are you going to re-write it? Are you going to use the same stuff with some problems? Are you wanting us to arrange a content writer for you?


Have you got all your audio files ready in the correct format to be put into the CMS? Are they on the online web service you’re going to be using to host them ready?


Do you know how to get video off your CD’s and DVD’s stored? Or anywhere else for that matter? Do you know what format they need to be in? What codec to use? Do you know how to convert this format into the one you need everything to be in?


Are you going to be using a web service such as Flickr? Or the CMS provided? What size do they need to be in? Do they need resizing? Or are you going to use the originals? Do they need watermarking?


When will you be trained? What on? For how long? Who needs to be there? Do the people doing the training really need to be coming back several times? Or can you get all done at once? Will it cost you less if this is the case?


If there’s more than one source for the requirements going into a project, then there needs to be a sharing of all these sources between the companies involved.

These can include, but are not limited to: accounting, hosting contacts, IT contacts, domain name registrars, designers, developers and directors.

The timeline

Make sure your timeline includes strictly set deadlines that aren’t slipped. When will you have your contacts ready? When will you have a training deadline set? Your images ready? Videos? Audio? Content for this section? That section? The other section?

Make sure they are realistic and not rushed, when deadlines are rushed they are often missed. If the staff are managing other things at the same time then they need the time to do that, not be forced to make decisions about other things too.

2 Responses

  1. Mark

    A pretty good list this. Thanks for sharing :)

    One problem we’ve had crop up on several occassions is that clients believe their content is ready until they actually see it on their website, and then ask for changes. Sometimes this is easy enough to deal with, but sometimes the changing and checking can really make things drag out.

    I guess your “timeline” is where this issues is best addressed, but I also think that for any project of a reasonable size, there are going to be phases and checkpoints that need to be passed along the way. Building these checkpoints in, and getting clients to clearly sign them off is a really important if the project is going to be enjoyable and not a headache.

  2. Carlos Hermoso

    Good post. Keep up the good work

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